Anaís X. López is a Senior Analyst at BSP Research and has managed nationwide polls of Latinos. Her work has focused on analyzing Latino partisanship in America and the development of political affiliation across Latino backgrounds as well as young Latino voters. Anaís collaborates with clients on research design, implementation, and data analysis for quantitative and qualitative projects.
During the 2020 presidential election, she focused on young Latino voters in battleground states and the effects messaging has on them, as well as how to best communicate and message to Latina/os with unique subgroup targeting rather than a one-size-fits-all approach. López has also managed statewide polls of Latino voters on various project in California and has conducted research on Cuban’s, South Americans, and Puerto Rican subgroups in Florida. Anaís also manages and coordinates national focus groups and qualitative diaries.
Anaís is a graduate of the University of California-Los Angeles, where she obtained a B.A. in Political Science and a minor in Chicanx Studies. She completed her thesis at UCLA focused on Latino political affiliation since the 2016 election where she facilitated individual interviews and analyzed data.