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More Different Than Alike: Latino Voters in California, Texas, and Florida

The media and pundits tend to portray Latino voters as a monolith. While some experts divide the Latino electorate by varying demographic characteristics, few consider differences across states. This oversight is ironic considering that presidential contests are state-by-state affairs and that all political offices are geographically divided. Although often ignored, state political context and culture

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The California Latino Electorate Support of Harris will Help Shape Congressional Races in the Golden State

Democrats are increasingly anxious about Kamala Harris’s fate, with some polls suggesting she is losing her Democratic base. One critical segment of that base is the Latino electorate, and they appear to be slipping away from Harris and the Democratic Party. Much is being written about Harris’s waning Latino support. Yet, these analyses ignore Latinos

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Policy Preferences of Colorado Latinos

The economy, the cost of health care, immigration, and reproductive rights are the policy issues most important to Colorado Latinos, according to a new Voces Unidas/COLOR Colorado poll conducted by BSP Research. This is the 4th edition of this poll that focuses on the policy preferences and priorities of the Latino community across the state.

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30 days to go – Kamala Harris continues to lead with Latino voters

Well, it’s “silly season” again–that time in each electoral cycle when pollsters release results that produce panic on one side, jubilation on another, based on non-credible results. On October 5, Republican pollster Rasmussen released an unweighted, English-only, small-sample Latino vote result that implausibly claimed Trump winning 62% of the Latino vote. This is not true.  

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Reproductive Rights Underlie Latina Women’s Support for Kamala Harris

Throughout the campaign, pundits and pollsters have been stressing the importance of economic issues as top policy priorities for voters. Our own polling, the 2024 Entravision/AltaMed weekly tracking poll, also confirms that the top three issues for Latinos are cost of living/inflation, jobs and the economy, and housing costs. Economic concerns today are as important

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