FOR IMMEDIATE RELEASE

National Survey of Latino Adults Finds that While Cost of Living Remains the Top Issue,

Immigration Has Risen to Take on Second Place

WASHINGTON D.C. – Today, BSP Research releases the findings from their June 2025 National Survey: Latino Reactions to Trump Immigration Policies finding that while cost of living remains consistent as the top issue for Latinos, immigration – not border security – has skyrocketed up to the number two issue. For a long time, Latinos have worried about rising costs in all aspects from housing to healthcare, and while those remain top of mind for what they hope legislators will address, the administration’s recent actions on immigration, their nationwide raids of workplaces, places of worship, and heavily Latino communities is showing clear impacts. Among both Harris and Trump supporters, one-third rank “immigration reform” as their top issue.

KEY FINDINGS FROM THE NATIONAL SURVEY OF LATINO ADULTS

• Trump’s approval is 32 points underwater (34-66). Dropping 7 points since our 100 Day poll on April 19th, Trump’s approval rating has quickly dropped. Today, 21% of self-identified Trump’ supporters disapprove of how he is handling his job as president. Additionally, 67% of young voters now say they disapprove of Trump – a significant drop from late April, when he held a 52%disapproval rating among young Latinos.

• On immigration, Trump does even worse, polling at -36 points. By a margin of 32-68, Latinos overwhelmingly disapprove of Trump’s handling of immigration, including 26% of Latinos who voted for Trump in 2024. Overall, 50% say they “strongly disapprove” of his administration’s handling of immigration issues and deportations.

• Almost half of Latino adults fear deportation. 49% of Latino adults polled say they fear deportation of themselves, their family members or their friends. The vast majority of respondents say they have been following the news about protests against immigration detentions and deportations happening across the country, and fears in their community are mounting.

• Latinos favor policy that provides paths to citizenship for immigrants who have been in the United States long-term and for Dreamers. When given various immigration policies, 52% think that “the most important policy options that elected officials should focus on” is providing a path to citizenship for undocumented immigrants who have been in the U.S. a long time, while 48% say policy makers should focus on providing a path to citizenship for undocumented individuals brought to the U.S. as children.” Also in the top 3 (51%) is cracking down on smugglers and human trafficking. The lowest rated policies were making sure that local officials help enforce federal immigration laws (19%), finishing the border wall (15%) and deporting all undocumented immigrants (14%).

• By a 2-to-1 margin, Latinos oppose the use of the national guard or military troops against protestors. The majority of Latinos (60%) say they oppose the use of the national guard or military troops against protestors, with support for the protestors coming in at a 3-to-1 margin (60-21). Additionally, 69% of Latinos say it is wrong for law enforcement to use rubber bullets and tear gas against its own protestors.

• Latinos oppose the detention and deportation of non-criminal immigrants, with three-quarters opposing deportation without a fair hearing in court. 50% say only immigrants with a proven criminal record should be targeted, while 34% say they are opposed to any large-scale deportations (84% total). This includes a majority of Trump supporters (52% and 14% respectively) who oppose current Trump policy on immigration. 75% believe that there should not be deportations without a fair hearing in court, including 51% of Trump supporters who say immigrants accused of a crime should receive a fair court hearing with evidence before facing deportation. Only 15% believe that Trump’s policy of widespread deportations should continue.

• Latinos believe the Trump administration is abusing its power against other governmental entities in the country. Looking at recent intragovernmental conflict, Latinos strongly (73-27) believe that threatening to arrest a governor is an abuse of power and dangerous for democracy. Additionally, the vast majority (81-19) say that handcuffing of Senator Alex Padilla (CA) should not have happened.

Media Contacts:

Matt A. Barreto, BSP Research, matt@bspresearch.com,

Gary M. Segura, BSP Research. gary@bspreserach.com