Kim Kilps-Ascencio

Qualitative Research Manager

Kim’s expertise ranges from public opinion polling to focus groups. She has spearheaded focus group, online diaries, and in-depth interview projects that sharpen our clients’ messaging and ad testing. She specializes in analyzing Spanish-language content to better understand the Latino electorate. In addition to specializing in Spanish-language public opinion polling and studies, she has presented polling data on live Spanish television news outlets such as Univision and Telemundo. Kim has supported a range of projects, from surveying small, niche Latino communities to large-scale national voter polls.

Kim’s recent media highlights include interviews with Milenio, Telemundo, and Formula Noticias con Enrique Acevedo.

Kim holds a B.A. in Political Science and a minor in Chicanx Studies from the University of California Los Angeles. She grew up on the U.S.-Mexico border in Calexico, CA, adjacent to Mexicali, Baja California, MX.