Kim Kilps-Ascencio

Qualitative Research Manager

Kim’s expertise ranges from public opinion polling to focus groups. She has spearheaded focus group projects that sharpen our clients’ messaging and ad testing. She specializes in analyzing Spanish-language content to better understand the Latino electorate. In addition to specializing in Spanish-language public opinion polling and studies, she has presented polling data on live Spanish television news outlets such as Univision and Telemundo. Kim has supported a range of projects, from surveying small, niche Latino communities to large-scale national voter polls.

Kim holds a B.A. in Political Science and a minor in Chicanx Studies from the University of California Los Angeles. She grew up on the U.S.-Mexico border in Calexico, CA, adjacent to Mexicali, Baja California, MX.